External Marketing Direction
The marketing leadership your company needs, with a level of dedication matched to its size and goals.
At Brander we help companies that need to organize their marketing, improve their results and coordinate their commercial activity, but do not yet require a full-time marketing director.
We take on the strategic direction of the area. We analyze the current situation, set priorities, coordinate the team and make sure every action serves a business objective.
Does your company recognize any of these situations?
- It runs marketing activity but has no clear strategy.
- It invests in advertising without really knowing the return.
- It works with agencies and suppliers, but nobody coordinates the whole.
- Marketing and sales operate separately.
- It holds customer data but does not use it in an organized way.
- It needs to launch a brand, product or service.
- It has grown and its marketing needs a professional structure.
- It has no executive-level person to make marketing decisions.
What we do
We act as part of your management team. We work alongside general management, sales, finance and suppliers to turn marketing into a commercial growth tool.
- Assessment of the current situation.
- Definition of objectives and priorities.
- Creation of the marketing plan.
- Brand positioning.
- Definition of the target customer.
- Design of the value proposition.
- Campaign planning.
- Coordination of agencies and suppliers.
- Management of the marketing budget.
- Definition of indicators and targets.
- Monitoring of results.
- Coordination between marketing and sales.
- CRM and loyalty strategy.
- Digital marketing, retail and physical channels.
- Launch plans for products and services.
- Monthly presentation of progress and results.
One clear direction for all your marketing
Many companies hire design, social media, advertising or web development separately. The problem appears when nobody sets the priorities or coordinates the work.
External Marketing Direction brings all those resources under a single strategy. Brander decides which actions make sense, what investment each one requires, who should carry them out and how results will be measured.
How we work
We analyze the company, its customers, its services, its sales channels, its competitors and the marketing work done so far.
We define the objectives, the positioning, the priorities, the budget and the action plan.
We organize the work of the internal team, agencies, designers, digital specialists and other suppliers.
We review indicators, commercial results, investment and delivery against the plan.
We adjust the actions according to the data obtained and the needs of the business.
What your company gets
- A clear, workable marketing plan.
- Defined priorities.
- Budget control.
- Coordination of people and suppliers.
- Indicators to measure results.
- Regular follow-up meetings.
- Executive reports.
- A stronger link between marketing and sales.
- A person directly accountable for the area.
Who this service is for
- Small and medium-sized companies in a growth phase.
- Companies with no internal marketing leadership.
- Businesses with a marketing team that needs leadership.
- Companies working with several agencies or suppliers.
- Brands preparing a launch.
- Store chains and retail businesses.
- Professional services firms.
- B2B companies.
- Companies entering new markets.
- International brands that need local support.
Who leads the service
Natalia has over 15 years of experience in marketing management, brand strategy, omnichannel marketing, CRM, retail and commercial development.
She has held executive roles at companies such as Bata, Reebok and Adidas. She has managed multidisciplinary teams, integrated campaigns, budgets, pricing strategies and activity across more than 500 points of sale.
- Management of multi-brand portfolios.
- Planning of digital and offline campaigns.
- Retail and wholesale marketing.
- CRM and customer loyalty.
- Brand positioning.
- Launch strategies.
- Coordination with sales, finance and merchandising.
- Management of teams and suppliers.
- Profitability and performance analysis.
- Development of B2B commercial opportunities.
Engagement options
Monthly direction
Natalia joins the management of the company for one, two or three days a week. It includes planning, meetings, coordination, follow-up and reporting.
Strategic project
A service designed for specific needs, such as a marketing plan, brand repositioning, a launch, a CRM rollout or a commercial strategy.
Marketing assessment
An initial analysis of the company and delivery of an action plan with priorities for the next 90 days.
Frequently asked questions
Does Natalia work as part of our company?
Yes. She takes part in the necessary meetings, coordinates the people involved and works directly with management and sales. Brander provides the service under an external contract.
Does it replace a marketing agency?
No. External Marketing Direction defines the strategy and coordinates execution. If the company already works with an agency, we supervise its work. If it needs suppliers, we help select and direct them.
Does it include design, advertising and content creation?
The service covers direction, planning and supervision. Campaign production, design, advertising and content are defined in each proposal according to the needs of the company.
How long does the service last?
The monthly option starts with an initial three-month period. Strategic projects have a duration set by their scope.
Do you work with companies in other countries?
Yes. Brander provides services remotely to companies in different markets.
Ready to organize your marketing and turn it into a commercial tool?
Request a first meeting. We will review your situation and present a proposal matched to your objectives, your team and the level of dedication you need.
Request a meeting